NuGen Toy CO. was started in 2017 By Artist William Barnes as a place to view and buy his art. NuGen Toy CO. plans to bring you high quality Designer toys and apparel!
Our Mission is to create a world with wild and interesting creatures and characters with vibrant colors for you to enjoy. we strive to give out customers high quality vinyl and resin toys along with high quality apparel at an affordable price!
Born and raised in Long Island,NY, William Barnes Aka "Chill WillArt" gravitated towards clay early in his life. He moved to other mediums as his love for art grew, self taught William's art style is always evolving.
William's passion for Sculpture brought him down the path of customizing and designing vinyl toys, when he saw how people reveled in his designs, He created his brand NuGenToyCo.